Director of Product Lab

About the role

Schibsted is establishing a Product Lab, a small autonomous unit that builds, launches and tests the next generation of its media products with real users. As Director of Product Lab you will build and lead the capability that turns uncertain next-generation opportunities into products that can matter at scale, reporting to the Chief Product Officer and joining the Product Leadership Team.

Key responsibilities

• Build and shape a pipeline of next-generation product opportunities across Schibsted.
• Lead a portfolio of seeds and bets from early hypotheses through user validation, launch, investment decisions and, when successful, transition into the core.
• Set a high bar for evidence and product quality, solving meaningful user problems rather than pursuing technology for its own sake.
• Build commercial thinking into opportunities, including business model, growth and distribution hypotheses.
• Build and lead a small multidisciplinary core team across product, technology, design and editorial development, and assemble additional teams as opportunities earn investment.
• Work closely with media brands, product leadership, editorial leaders and other product and technology organisations while protecting the Lab's autonomy.
• Make disciplined portfolio choices: invest more where evidence grows, change direction when needed and stop initiatives that show insufficient potential.
• Create credible pathways for successful bets to scale and ensure learnings, technology and capabilities strengthen the wider organisation.

Required profile

• Accomplished product leader with substantial experience creating new consumer products, from early exploration to launch and adoption, ideally from zero to meaningful scale.
• Strong portfolio, commercial and investment judgment, able to choose between competing opportunities and connect product choices to growth and sustainable value.
• Experience building and leading multidisciplinary teams, creating clarity without unnecessary hierarchy.
• Proven ability to lead through influence in complex organisations, challenging established thinking and building commitment across boundaries.
• Significant experience in digital consumer products, media and/or publishing, including high-frequency products competing for daily attention.
• Fluency in Norwegian or Swedish, given close collaboration with Nordic brands.