Senior Product Manager, Schibsted Product Lab

About the role

Schibsted is setting up a Product Lab, a small autonomous unit that builds, launches and tests the next generation of its media products with real users. It is looking for a Senior Product Manager to join the core team and lead new product ideas from early hypotheses to tangible products, working with small cross-functional teams. The role suits someone who enjoys turning ambiguity into action and making decisions with incomplete information.

Key responsibilities

• Take product ownership of assigned initiatives, from early-stage seeds to more developed bets, and lead product direction, priorities and decisions through prototyping, testing and validation.
• Turn opportunities into testable product propositions, framing user problems, defining hypotheses and identifying the key assumptions to validate.
• Design and prioritise experiments so that research, build and test generate meaningful evidence.
• Drive cross-functional seed teams, aligning design, technology, editorial and commercial perspectives.
• Assess product potential and viability, combining user insights, market understanding, technical feasibility and business considerations.
• Translate learning into recommendations on whether to continue, pivot, scale or stop initiatives, and identify new opportunities.

Required profile

• Strong experience in digital/AI product management, including ownership of product direction, prioritisation and delivery in cross-functional teams.
• Demonstrated ability to take new product ideas from opportunity to validation, using product discovery, hypothesis-driven development, prototyping and experimentation.
• Excellent product judgement and analytical skills, able to assess user desirability, business viability and technical feasibility and decide under uncertainty.
• Strong understanding of users, markets and emerging behaviours, and the ability to lead and mobilise cross-functional teams without formal authority.
• A hands-on, entrepreneurial mindset, with experience working with emerging technologies, AI-enabled products or new digital media experiences being particularly valuable.

What we offer

• Join the Lab's first core team and help shape its culture.
• Work on products that reach real users, with a path into VG, Aftonbladet and other brands.
• Freedom to work outside current roadmaps and KPIs, with a clear decision made for each idea at set points.